Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their ...

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Great storytelling helps you build connections with your content and inspires action. So, how can you become a better storyteller? An infographic (below) from Nathan Hirsch explores key tips and ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

Smart, AI-backed software is making decisions and transforming how marketing teams operate. Join this session for case ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...