Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...
Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.
Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...
Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...
The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...
The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...
The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...
Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand ...
Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...
Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...
In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and ...
The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...
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