Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

AUSTIN, TEXAS — Influencers have long played a role in brands’ bids at relevance with young consumers. What happens when they climb to the top of the strategy agenda? Executives speaking at South by ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Walmart launched its own Minecraft Java server on March 21 as a way to tie into the excitement for the upcoming movie based on the video game property, according to information shared with Marketing ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...