Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.