Right now, media companies seeing the strongest performance gains are those actively evolving their advertising strategies.

In a city where tradition and technology collide, INMA’s Mumbai Media Study Tour this week painted a vivid picture of India’s ...

The controversy around clickbait forces the media industry to ask whether there should be other ways to think about metrics ...

Research shows workflow automation, video, and image optimisation top the list of AI uses at news companies. But what about ...

WhatsApp’s vast global user base — more than 2 billion users — provides an opportunity for publishers to reach audiences in ...

The highly competitive mobile-first South African digital news scene relies on more than intuition for success; it requires data-based decisions and the strategic ...

Ringier Axel Springer Polska created an AI-powered travel planner for the German National Tourist Board that enabled users to ...

Across a five-week political campaign that lasted until the beginning of May this year, articles produced by the newsrooms ...

How publishers are building revenue through events and format diversification is the focus of this INMA Advertising Initiative Webinar featuring Frederic Kachar, CEO of Editora Globo in Brazil  and ...

Video: We wanted to try and do something different for the 30 year anniversary of the Tiananmen Square Crackdown. So many anniversaries have passed. That day has been analysed in so many different ...

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.

Research by the Reuters Institute for the Study of Journalism at Oxford University illustrates many ways AI can help news ...