Surrounding those ads with relevant content has been shown to boost their effectiveness, according to the report. Sixty-four ...

The IWF operates globally to combat the spread of Child Sexual Abuse Material (CSAM) through the detection and identification ...

We’re excited to welcome IAS as our new ad measurement and optimisation partner, ” said Sergii Denysenko, CEO of MGID. “With ...

Nexxen's unified platform — a single, connected ecosystem comprising a demand-side platform (“DSP”), supply-side platform ...

TeqBlaze, known for its cutting-edge programmatic advertising solutions, introduces rewarded video ads support within the ...

Today’s Digest looks at Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta’s ...

It sounds familiar because it is. AI is promising the very same future programmatic once did. This time, the hype is bigger ...

Pubstack is proud to announce the launch of Monetisation Manager, a new unified product family that brings clarity, ...

ExchangeWire sat down with Ruben Niet, CEO of digitalAudience, to discuss data distribution, digital identity and the power ...

In programmatic advertising (ads placed through automated digital auctions), GumGum generates 0.67 grams of CO2 per ...

From data enrichment to onboarding, the plumbing for data-driven buying is a critical piece of the ecosystem. Here, we focus ...

In today’s Digest, we cover MidOcean Partners’ plans to acquire GSTV, Zuckerberg’s past consideration of spinning off ...