Loyalty is nice—but advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans.

Close the loop with care. Deborah Bearden trains associates to respond meaningfully to customer feedback—no generic templates ...

Real-Time Journey Orchestration: AI will increasingly automate journey optimization, adjusting experiences in milliseconds ...

Salesforce is launching Agentforce for Consumer Goods, a new library of pre-built agent skills and actions that equips ...

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

Introducing AI innovations and platform capabilities that empower accelerated customer understanding, increase team adoption, and enhance digital optimization. COLORADO SPRINGS, Colo., April 17, 2025 ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and potential compliance risks. Human oversight matters. AI speeds up content ...

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.

Experts from Adobe, Cox, Wrench Group and more share insights on AI, data, personalization and the evolving customer experience.