P&O Cruises has launched an experiential out-of-home campaign to entice crowds to visit the Norwegian fjords. Created by ...

We’re taking the pulse of the industry – and we want your hot takes. In this quick survey (produced in partnership with Amazon Ads), we’re asking: who’s really shaping ad culture? How do you see the ...

While this might be a trend, it certainly isn't new. A 1990 Silk Cut ad "Slash" by Saatchi & Saatchi used a similar ...

Social media has evolved from being an optional add-on to a fundamental component of modern marketing. The recent announcement from Unilever to allocate 50% of its media budget to social channels ...

As the Campaign Ad Net Zero Awards enter their fourth year, they continue to provide both recognition for those excelling in sustainable practices and a vital measure for the industry’s efforts to ...

Impact in 2025 is a tricky thing to define. With so many ways to reach people – and just as many ways to measure success– marketers must navigate constantly shifting metrics, evolving platforms and ...

Digital Out of Home advertising (DOOH) has never been more original or adventurous. Now, with attention firmly fixed on finding new ways to make it ever more interactive, immersive and participative, ...

Agency group is “extremely confident” it will hit annual growth forecast.

Report highlights geopolitical tensions, changes in US trade policy and the ongoing cost-of-living crisis.

But breakup of the company could lead to higher prices for advertisers. by Lucy Shelley ...

Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ ...

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