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Campaign
2 天
McCain picks McCann Content Studios to handle UK social account
The review for its social account began in September. by Eszter Gurbicz ...
Campaign
4 天
Marketing sustainability: how AI and creative messaging can help win consumers
Connecting with consumers in a way that feels authentic can be tricky, and this is especially true with sustainability. As ...
Campaign
1 天
Apple launches iPhone into space to highlight A18 Pro chip
The spot will run globally across broadcast, digital and social media platforms. by Eszter Gurbicz ...
Campaign
3 天
Sky confirms network split of £341m European media account
Two agency networks to share European account.
Campaign
3 天
3 publisher initiatives making life easier for agencies
Insights, climate, and addressability: Richard Reeves, managing director at the Association of Online Publishers, sets out ...
Campaign
13 天
Media Matters: why magazine media works for… Automotive
“Specialist digital magazine media will give trackable, directly attributable results and allow specific targeting,” he notes ...
Campaign
9 天
Peta's dark festive ad shows friendship between girl and a cow
Animal rights organisation Peta aims to encourage people to leave meat out of their Christmas meal with an emotional short ...
Campaign
1 天
Erotica show at Kensington Olympia grows 25% in a year
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
Campaign
2 天
Will the Coca-Cola ad deter brands from using AI in film?
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content ...
Campaign
9 天
The Entertainer Christmas ad showcases fickle nature of kids with toys
The campaign was created by Adam & Eve/DDB, which retained the toy brand's creative account in May.
Campaign
4 天
Dear Joy… how can I take a responsible approach to brand safety?
A smart, contextually considerate approach is the best way forward - utilising the technology and tools that are available to ...
Campaign
4 天
SheSays launches manifesto to tackle adland gender pay inequality
Manifesto marks Equal Pay Day, the point in the year when, due to the gender pay gap, women in the UK stop being paid in ...
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