Mumbai woke up to a wave of enthusiasm on 23rd November 2024, as Skechers hosted the fifth edition of its Walkathon. A ...

Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.

LinkedIn data shows that video is now the fastest-growing format on the platform, with uploads up 34% year-over-year, and ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing ...

Beauty and cosmetics brand Swiss Beauty launched its latest campaign, #SajDhajKe (All dressed up), celebrating the new-age ...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

In a detailed review carried out by the Advertising Standards Council of India (ASCI) between April and September 2024, 98% ...

Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge ...

Will Streambox's Dor subscription-based TV service, that aims to unify content across OTT platforms and live TV channels, ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

Our weekly roundup of the latest appointments and account wins from Innocean India, C Com Digital, Hisense India and many ...

Response India, a Kolkata-based advertising agency, has unveiled a public awareness campaign, 'Rolling Heritage, Moving ...