In this week’s Business of Apps podcast episode, we sat down with Dieter Rappold, CEO and co-founder of ContextSDK, to ...

In performance marketing, it’s rare to launch a campaign with minimal optimization and still walk away with impressive results. But that’s exactly what happened with our partner’s iGaming mini app ...

Connected TV (CTV) is revolutionizing how marketers reach audiences, offering unprecedented engagement and performance. Are you prepared to ride this ...

In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an ...

ROIBest, the pioneer in progressive web app (PWA) solutions, is revolutionizing mobile advertising through its PWA technology ...

You’re missing one critical strategy for a successful global rollout: localization. Simply translating your app isn’t enough.

Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated ...

Remerge and Adjust are teaming up with Google for an exclusive event about the impact of the Android Privacy Sandbox. Think ...

That’s how much digital advertising fraud cost marketers globally in 2023, with losses expected to reach $172 billion by 2028 ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. This first article focuses on Casie Jordan, Senior Vice President of ...

Every second counts on mobile. A sluggish experience, an unexpected delay, or a single point of friction can send potential customers straight to your ...