Let’s start with an understatement: Content marketing is changing. As more brands invest in content, quick wins have become harder to achieve. To stick out from the crowd, the most successful brands ...

We live on a wondrous, ever-changing planet— from alpine lakes and cloud forests to ancient cobblestoned cities. The best travel writers can transport readers to these far-flung destinations, and to ...

Here’s the paradox of the modern web: Our devices and social networks have reduced our attention spans to that of newborn kittens; and yet, we crave longform content. That sounds counter-intuitive, ...

Unlikely as this might seem from social media platforms, we’re living in a golden age of science communication. As newspapers and magazines struggle to fund specialist science reporters, it might seem ...

We have a tangible need for beautiful feature stories that craft compelling narratives about our world out of statistics. And, given the sheer quantity of data out there, it makes sense that ...

With no-code publishing platforms and nonprofit annual report templates, designing a high-impact annual report has never been easier. Build stunning, interactive annual reports with Shorthand. Create ...

Across every industry, marketing teams are investing in digital storytelling to publish their content. It’s not hard to see why. The best digital stories take advantage of the power of modern web ...

Have you ever taken a picture and it's turned out blurry or too dark? If you have — like most of us — then you probably need to learn about ISO. ISO is a number that represents how sensitive your ...

Do you ever look at a photo and wonder why it's so pleasing to the eye? Often, you'll find that the photographer used the rule of thirds. This compositional technique is one of the most important ...

Investigative journalism puts the spotlight on abuses of power, finding stories that are flying under the radar and sharing them in the public interest. Yet cutting-edge twenty-first-century ...

However, when you're focused on meeting deadlines and targets, you can lose track of the essential story behind your content marketing. You might find yourself storytelling without a purpose, ...

Thanks to paywalls, any website can now ask visitors to pay if they want to read their content. Prominent examples of paywalls include the New York Times and the Washington Post, who both use paywalls ...