The campaign, which also includes digital and social media placements, aims to reinforce the brand as a pantry and fridge ...

Messaging and channel mix are tailored to reach both the youth who need the service and adults who can support it.

Commissioners also heard arguments for increased fair market access for BDU competitors like Telus and Eastlink ...

The airline will launch a number of brand initiatives and fan experiences as it becomes the team's official carrier.

Canada rescinds digital services tax to restart trade talks with U.S. The move follows U.S. President Donald Trump's abrupt halt on negotiations.

Why Astro Yogurt is amplifying its OOH and social media presence The brand says it is modifying its media mix to emphasize mid-funnel strategies.

Buy-Canadian sentiment is growing and here to stay: survey In-store displays and TV ads are the most trusted platforms for reinforcing Canadian identity, the poll found.

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Cineplex’s longtime president and CEO to retire Ellis Jacob has led the company since 2003.

Rogers is seeking less regulatory burden, but Corus has argued that regulation is needed in a transitional time for the ...

CRTC hearings: Old regulatory models will stifle innovation, Google argues Plus, Corus, Rogers and Bell make their cases during the first week of hearings.