Previously, I listed six core competencies for marketers working with marketing, including: generalized system understanding, tool management, architecture vision, capability assessment and tool ...

MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest ...

MarTech is your source for B2B marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you ...

MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help ...

Overall, third-quarter revenue jumped 68% to $348.4 million from $207.5 million at the same time in 2023. The company had a net income of $29.9 million, compared with a net loss of $7.4 million for ...

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

Michael is one of Actable’s co-founders and acting Chief Client Officer. His career has focused on data and technology enablement for marketers with an emphasis on advanced analytics and automation, ...

MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work ...

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals — ...

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, ...

Discover cutting-edge technologies, solutions, and tools that can help you achieve your organizational goals -- online at MarTech.

See examples of martech stacks here, here and here.. Number of martech software applications growing rapidly. The Marketing Technology Landscape, published by chiefmartec.com and its editor Scott ...