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In May 1971, I was suddenly summoned by Managing Director Koike. When I arrived at his office he simply said, “You and Ueshima are being recommended for promotion to executive officer. I want both of ...

So with this and similar failures, the Yasukawa Research Lab was disbanded in February 1962 and absorbed into the company’s engine department. Thereafter, the only project on which work continued ...

My story got somewhat sidetracked, but around the time that the V4 prototype was completed, I thought we should begin gathering information on the U.S. market, so we hired an American market research ...

Ever since Yamaha’s initial entry into the U.S. outboard market, I had been thinking the next marine product we should develop was a stern drive as it is the logical extension of an outboard. The U.S.

*This is a fictional title that includes dangerous depiction of driving vehicles. Please exercise caution when riding on actual roads, wear appropriate protective gears and obey traffic laws. Tokyo ...

I joined Nippon Gakki thanks to the recommendation of the company’s managing director, Aisa-san, who actually was an upperclassman from my school days. Upon joining, I was told, “Nippon Gakki has ...

Our next task was to increase yearly production to 300,000 units and was assigned to us by President Koike himself. Our product lineup still had no models above 60 hp, and looking at our sales network ...

- These entries are an English translation of written and edited Japanese. - The names of companies, groups, municipalities, facilities, historical events, technical terms, nicknames, etc., are as ...

Based on our Corporate Mission to be a Kando* Creating Company, we are working to promote growth strategies and to reinforce our management foundations toward achieving our Long-Term Vision for 2030 ...

ヤマハ発動機株式会社は2025年シーズン、Pramacとパートナーシップを構築し、「Prima Pramac Yamaha MotoGP Team」としてMotoGP世界選手権に参戦するほか、「Pramac Yamaha Moto2 Team」を新たに結成してMoto2世界選手権に参戦することを決定しました。ライダーは2024年 ...

That is the promise between the F-series and its users.