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Econsultancy
2 天
FMCG is ‘on the cusp’ of a step change: marketers must upskill to stay relevant
A culture of continuous improvement is a source of competitive advantage in an industry coming to terms with consolidation ...
Econsultancy
8 天
How Furniture Village found Black Friday success with CTV
Jon Hewson, MD of Audience Store, explains how traditional TV advertiser Furniture Village reached new audiences ahead of the ...
Econsultancy
8 天
Bridging the Gap Between Learning and Application in FMCG Marketing and Ecommerce
The gap between learning and practical application remains one of the most persistent challenges in professional development ...
Econsultancy
12 天
Nissan reaches 41% of UK population with omnichannel ad campaign using VR to promote its e ...
The car manufacturer partnered with Teads on a European campaign tying in with the cinematic release of The Flash movie. It ...
Econsultancy
14 天
From Meta AI to dating-app ‘wingmen’: What do conversational assistants mean for brands?
How are conversational assistants influencing the way that brands interact with consumers, and what opportunities – and ...
Econsultancy
19 天
Social Trends Quarterly: Q4 2024
The latest trends and developments in social media, including the most recent headlines, AI features and ad format updates.
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