The retailer race is heating up for both ad inventory and consumer viewing signals. With CTV viewership continuing to rise and ad dollars shifting to streaming, major players like Amazon and Walmart ...

Advertising Week New York 2025 – The Gaming SummitSearch for: ...

Sustainability and DEI received noticeably less airtime this year. Rising political sensitivities, especially in the U.S., are driving brands to refocus on safer topics like performance and efficiency ...

As Oracle exits the advertising business, the industry is confronting a significant shift. Oracle’s suite of tools—built through a series of key acquisitions such as Crosswise, BlueKai, Datalogix, and ...

In today’s economic climate, your brand is more important than ever. it’s how you stand out, make a name for yourself, and keep your company growing. It’s how you build lasting relationships with your ...

Brands strive to deliver the right message to the right customer on the right channel. But before that can happen, they need to know exactly who their customers are. This is where identity resolution ...

Imagine someone ten years ago telling you the following would happen in 2024: YouTube creator-turned-boxer Jake Paul beat 58-year-old Mike Tyson in a professional boxing match, which 60 million ...

We are all familiar with the statistics: over 70% of all purchases are made in-store. European retail media spending is set to reach €25 billion by next year. Retailers such as Tesco, Iceland, Co-op, ...

Unveiling The 2024 Future is Female Shortlist! Discover the exceptional women selected as this year’s Advertising Week New York Future is Female shortlist, proudly brought to you in partnership with ...

According to the U.S. Census Bureau the Hispanic population of the United States was 62.6 million as of July 2021, making people of Hispanic origin the nation’s largest racial or ethnic minority at 18 ...

Although AI-augmented capabilities have been powering digital marketing for years now, the topic of where AI can and should play within the creative and content ranks of marketing has heated up only ...

Maybe it was a TikTok video about “Amazon kitchen hacks.” Maybe it was someone asking ChatGPT for gift ideas for a plant-loving friend. Maybe it was a Reddit thread that led down a rabbit hole of ...