I’ve been in the room when it happens. The moment a brand starts to question its Pride campaign because someone raised the risk of backlash. Or someone else suggests staying quiet this year. It’s fear ...

Sustainability and DEI received noticeably less airtime this year. Rising political sensitivities, especially in the U.S., are driving brands to refocus on safer topics like performance and efficiency ...

Gary Vaynerchuk – Advertising Week Europe 2025. At Advertising Week we thrive on the big conversations and we are gearing up for more. Mark your diary, save the date, block out the time because we’ll ...

Available now, airport travelers will have the chance to enjoy Lights Out Sports TV’s thrilling original content, including interviews, behind-the-scenes coverage, and fan-driven insights, all ...

By Filippo Gramigna, Co-CEO of Onetag. Curation is one of the most talked-about trends in programmatic, and one of the least understood. Supply platforms miss the key ingredient when they treat ...

We are all familiar with the statistics: over 70% of all purchases are made in-store. European retail media spending is set to reach €25 billion by next year. Retailers such as Tesco, Iceland, Co-op, ...

In a world where attention is currency, brand storytelling is evolving fast. No longer confined to polished scripts, the stories that resonate today are raw, real and rooted in culture. And for Gen Z, ...

Cannes Conversations From the Samba Media Intelligence Lounge. Cannes Conversations is an exclusive video series from the Samba Media Intelligence Lounge in Cannes.

In 1954, the first International Advertising Festival was launched in Venice, guided by a simple yet powerful mission: to champion creativity, communication, and brand storytelling. After moving to ...

Too many marketing plans still treat social as the last step. The place where an idea gets “cut down” and “rolled out.” It’s backwards, not just because by the time a campaign hits feeds, the scroll ...

Building Brand Equity in Iconic Screens. A recognizable landmark becomes exponentially more valuable when it has a distinct brand identity. Westfield Rise has mastered this concept with ‘The ...

Last year, I urged brands to evolve beyond rainbow logos and limited-time campaigns in favor of celebrating diversity, equity and inclusion with an always-on mindset. This year, that message is even ...