At Cannes Lions 2025, one message came through loud and clear: outcomes matter more than ever. Marketers aren’t just being asked to show up – they’re being asked to prove performance. But as always, ...

During Advertising Week’s panel “Prime Time for Outcomes and Creativity,” co-hosted by Happydemics and Olyzon, experts from brands, adtech, and measurement shared how CTV is becoming a critical ...

Maybe it was a TikTok video about “Amazon kitchen hacks.” Maybe it was someone asking ChatGPT for gift ideas for a plant-loving friend. Maybe it was a Reddit thread that led down a rabbit hole of ...

Terence joined Stanley as President in 2020 after five years as Chief Marketing Officer for Crocs. He got his start in New Jersey and has had a lengthy career in retail, footwear and financial ...

The moment a brand starts to question its Pride campaign because someone raised the risk of backlash. Or someone else suggests staying quiet this year. It’s fear dressed up as strategy. I’ll put it ...

After last year’s whirlwind regulatory advances, this Data Privacy Day carries a strong sense of positive, and accelerated, change. With no fewer than seven US ...

The Podcasting explosion continues, and AW’s 20th Anniversary shines the spotlight on the medium-driving culture and its rapidly growing and evolving business. The All-New AW Podcast Zone offers the ...

Globalization offers immense opportunities for brands looking to expand their reach, but it comes with particular challenges that require careful consideration. As companies venture into new ...

By Pamela Ghosal, Director, Brand & Communications, Phrase In an increasingly interconnected global economy, the pursuit of international market expansion is not just an American dream but a strategic ...

After giving the old woman a new sandwich to try, she agrees that the new food is much better. Suddenly, the cute clown isn’t worth keeping around anymore. The employees blow the clown up. As millions ...

What with the recent release of Netflix’s latest sports series ‘Tour de France Unchained’, and the conclusion of the Tour 2023 this weekend, it might be time for brands to start considering whether ...

Adam Roodman, GM of Yahoo DSP, shares his perspective on what the year ahead will look like for digital advertising. The Cookieless Conversation Isn’t Going Anywhere Anytime Soon With Google’s ...