资讯
Omnicom's $13.5 billion acquisition of rival Interpublic can move forward on the condition the new company does not enter ...
W hen a company accidentally lavishes praise on Adolf Hitler, it may not be surprising that its chief executive promptly ...
President Donald Trump's antitrust enforcers recently cleared a string of multibillion-dollar deals in a week, demonstrating ...
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在全球广告行业的版图重绘中,一项重磅交易终于得到了绿灯:美国联邦贸易委员会(FTC)正式批准宏盟集团(Omnicom)与IPG(Interpublic Group)的合并。这一交易一旦完成,将催生出全球规模最大的广告控股集团,彻底改写广告业的格局。 然而,这份许可并非毫无附加条件。在这场事关数十亿美元、关系数千家客户和合作媒体的“超级合并”案中,FTC罕见地开出了一个具有高度象征性的附加条款:新成 ...
WPP named Microsoft executive Cindy Rose its next CEO, betting on a technology expert to lead the company in a challenging ...
The Federal Trade Commission is reportedly pitching a merger condition that would forbid advertising agencies from boycotting platforms based on political content, in a move that could benefit Elon ...
Shares in London-based advertising giant WPP plunged 18%, stoking anxiety about the ad business as it battles economic ...
The bottom line: We maintain narrow moats on Publicis, Omnicom, and IPG, but we downgrade WPP to a no-moat rating. Our Publicis fair value estimate increases to EUR 108 from EUR 105, and Omnicom ...
Ad insiders break down how the FTC's order on Omnicom and Interpublic Group's merger could hurt some in the news industry.
The U.S. Federal Trade Commission, reviewing a proposed merger by leading advertising companies Omnicom and Interpublic, may impose a condition that will prevent the combined company from boycotting ...
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