Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly ...

The broadcast, called the “EA Sports Madden NFL Cast,” will blend video game elements into live action, and promises to be ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

Dominate the field with Madden NFL 25. This Black Friday, grab the game at a 57% discount and enjoy immersive football action ...

The Houston Texans' next nationally televised game will come with an intriguing viewing alternative. NBC announced Thursday ...

NBC's Paul Burmeister will call the game alongside former Green Bay Packers quarterback Kurt Benkert, profesional Madden ...

He was in the weeds in the meetings, walking the programmers through how to make it as authentic as possible.” Despite being ...

NBC plans to launch a Madden NFL-inspired alternate broadcast of the Kansas City Chiefs versus Houston Texans game Dec. 21.