The parade averaged around 5 million more viewers than NBC's prime-time football broadcast. This article, NBC touts record TV ...

NBC has announced record breaking viewing figures for the 2024 Macy's Thanksgiving Day Parade broadcast special.

The Macy’s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday.

The 98th annual Macy's Thanksgiving Day Parade didn't just stroll down Manhattan-it took the entertainment world by storm, ...

NBC’s broadcast of Thursday’s parade ranks as the most-watched entertainment program to air on linear TV in nearly five years ...

NBC and Peacock are feeling thankful for the numbers that came in for The 98th Macy's Thanksgiving Day Parade and The 2024 ...

The Macy’s Thanksgiving Day Parade marched, soared and roared into its second century on Thursday despite a drenching rain and a brief disruption from pro-Palestinian demonstrators. New York City ...

Cynthia Erivo handed Hoda Kotb a large bouquet of white flowers, causing the host to become emotional, as they each said they ...

Kamala Harris has won the California contest, NBC News projects, and secured the state’s 54 Electoral College votes ... which can include Election Day votes, or those cast early, either in ...