Along with its much-promoted Black Friday NFL game, Amazon is serving up a side of holiday sports content this week with new ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly ...

The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...

Several star running backs received a ratings bump in Madden NFL 25 this week, including Philadelphia Eagles running back ...

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

Black Friday is near and shoppers will be on the hunt for the perfect gift for their loved ones.

The Houston Texans' next nationally televised game will come with an intriguing viewing alternative. NBC announced Thursday ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

The Madden video game franchise is a cultural staple. Gamers ranging from professional football players to non-athletes have ...