After Smith Entertainment Group ran into trademark troubles with the potential “Utah Yeti” name, fans pivoted and adopted Mammoth as their No. 1 choice. And it showed in the polls. Among the ...

Smith Entertainment Group (SEG) today announced a comprehensive long-term partnership establishing Fanatics as the official ...

The Utah Mammoth stands out with one of the coolest new names in the NHL. Not only the epic name resonate with fans, but it also ... Colossal had no direct involvement in the naming, Lamm sees ...

SALT LAKE CITY — Immediately after the Utah Hockey Club's official new team name was announced as the Utah Mammoth Wednesday morning, fans rushed to the Delta Center to get their hands on the ...

Utah’s NHL team is now called the Mammoth. The team announced its new name, logos, jerseys and branding Wednesday morning, concluding a 13-month decision process that included a seemingly ...

The team will now move forward as the Utah Mammoth. The team also released the jersey idea for the new identity, giving fans a chance to take everything in. This comes after a long process ...

The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds of fan voting, Mammoth was the winner, and the team unveiled new logos ...

According to the team, Utah Mammoth is the product of four rounds of fan voting spanning more than 850,000 votes. The team’s official rallying cry and hashtag is #TusksUp.

the Utah Mammoth! However, despite some neat branding and a cool hidden secret in their logo, some hockey fans are annoyed at the Mammoth's new name. Why? Well, it comes down to pluralization.

An initial list of 20 possible names was narrowed by fan vote last June to what the team announced as six finalists: Utah Blizzard, Utah Hockey Club (Utah HC), Utah Mammoth, Utah Outlaws ...

All NHL teams conjure up images of ice, but Utah’s new team name goes further by invoking an ice age. Utah Mammoth, welcome to the league. The franchise, which went by Utah Hockey Club this ...