After Smith Entertainment Group ran into trademark troubles with the potential “Utah Yeti” name, fans pivoted and adopted Mammoth as their No. 1 choice. And it showed in the polls. Among the ...

The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds of fan voting, Mammoth was the winner, and the team unveiled new logos ...

the Utah Mammoth! However, despite some neat branding and a cool hidden secret in their logo, some hockey fans are annoyed at the Mammoth's new name. Why? Well, it comes down to pluralization.

Utah’s NHL team is now called the Mammoth. The team announced its new name, logos, jerseys and branding Wednesday morning, concluding a 13-month decision process that included a seemingly ...

Mammoth was the fans’ clear favorite in the final round of voting, according to the team. The name -- deliberately singular, in an all-for-one spirit -- honors an animal that lived in Utah ...

According to the team, Utah Mammoth is the product of four rounds of fan voting spanning more than 850,000 votes. The team’s official rallying cry and hashtag is #TusksUp.

The team will now move forward as the Utah Mammoth. The team also released the jersey idea for the new identity, giving fans a chance to take everything in. This comes after a long process ...

Utah Hockey Club was renamed Utah Mammoth. Josh Lively isn’t the world’s biggest hockey fan. But early this year, the eastern Utah man knew he had to get to Salt Lake City for an NHL game.

is now officially the Utah Mammoth after an enormous fan-based renaming campaign. Inspired by Utah's ancient heritage and voted on by the public, the name is a statement of strength and pride in ...

SALT LAKE CITY — Immediately after the Utah Hockey Club's official new team name was announced as the Utah Mammoth Wednesday morning, fans rushed to the Delta Center to get their hands on the ...