With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

Ideas for the Utah Mammoth game-day experience. McAfee and his team shared multiple ideas with Smith that could be i ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...

General manager Bill Armstrong said he's open to trading the fourth-overall pick. Here's who that could land him.

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The post Where Does Utah’s New Mammoth Logo Rank In The NHL? appeared first on ...

is now officially the Utah Mammoth after an enormous fan-based renaming campaign. Inspired by Utah's ancient heritage and voted on by the public, the name is a statement of strength and pride in ...

After Smith Entertainment Group ran into trademark troubles with the potential “Utah Yeti” name, fans pivoted and adopted Mammoth as their No. 1 choice. And it showed in the polls. Among the ...

the Utah Mammoth! However, despite some neat branding and a cool hidden secret in their logo, some hockey fans are annoyed at the Mammoth's new name. Why? Well, it comes down to pluralization.

McAfee and his team shared multiple ideas with Smith that could be incorporated at the Delta Center and in the Utah Mammoth fan experience. McAfee shared his idea for a hand sign for the team’s ...