And girls don’t need to avoid pink and princesses, but they don’t need to be pigeonholed into those types of toys, either. Good job, Target. Change is often slow to come, but when it comes, we ...

But what do we old folks know about what kinds of toys girls like? So, I let my editor’s 11-year-old daughter have a go. She loved it – even without playing with it.

Separate toy sections for boys and girls will soon be no more at Target. The company announced Friday that it is eliminating gender-based signs in some if its departments, including Toys, Home and ...

That tweet featured a photo of a Target toy aisle labeled “building sets” and “girls’ building sets,” implying the retailer’s default assumption is that building toys are for boys. Don ...

target.com Girls' Toy Story Jessie Tie Front Short Sleeve T-Shirt. She'll love the sweet saying on this Girls' Toy Story Jessie Tie Front Short Sleeve T-Shirt ($11).

Along with grouping all toys together, the aisles will no longer have colored backdrops to indicate gender, such as pink and yellow for girls or blue and green for boys. Don't do this, @Target pic ...

Target’s response to mom who criticized “Girls’ Building Set” signs revives argument over who’s to blame for gendered toys – toymakers or consumers.

In the cut-throat world of children's toys, gender-based marketing is the most divisive issue of all. But does it matter if we buy pink toys for girls and blue toys for boys?

It's heartening that Target is bringing its floor plans into the 21st century, where — I hope — it's a given that some little girls play with cars and some boys like dressing up Elsa dolls.