In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

VF Corporation, the parent company of brands such as Vans, Timberland, and The North Face, acquired Dickies in a $820 million ...

Dickies, a storied 102-year-old Fort Worth-based clothing company specializing in tough workwear, is leaving Cowtown for the ...

Founded by two sisters and North Carolina natives in 2020, the company is transforming a space at a popular shopping ...

The headquarters of Texas workwear brand Dickies is relocating from Fort Worth to the Los Angeles metro area. VF Corporation, ...

Aje is the Australian brand on every fashion editor's radar. Striking the balance between unabashedly girlish and ...

The workwear brand Dickies is shedding its Texas headquarters and moving to Costa Mesa, part of restructuring and ...

Dickies’ parent company struggled since the pandemic. Will moving Dickies to California be enough to right its finances ...

Founded in 2018, this innovative clothing line has quickly gained recognition for its dedication to quality, style, and comfort, as well as its underlying philosophy of self-empowerment.

Clothing brand Market has accused Sweetgreen of “stealing” the idea behind their Kale Camo merch line and has receipts to ...

Australian clothing giant Mosaic Brands has gone bust owing almost $250m. The company went into voluntary administration on ...