Whether your child is into Spider-Man’s agility, Iron Man’s genius, or Barbie’s quiet but fierce strength, we’ve rounded up 7 ...

Australia has become home to the first ever Malibu Barbie Cafe outside the United States, but the venue is only here to stay ...

Most Kenyan comedians overlook character merchandising, missing the chance to build ...

Toy prices are rising at their fastest pace on record, the result of stiff new tariffs in an industry where 3 out of 4 items ...

Is Mattel is about to unleash an ChatGPT nightmare on children? Mattel’s AI toy gamble sparks fury: ‘Risking real harm to ...

Apart from China, Mattel imports products such as Barbie dolls and Hot Wheels toys from Indonesia, Malaysia and Thailand, ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said ...

Once a pink-plastic icon of American girlhood, the Barbie brand has become a new battlefield in Trump’s broader conflict against the norms of global trade. But the impact goes beyond tariffs and ...

As a result, the price of a Swimsuit Barbie doll at Target stores rose by nearly 43% over the past week to $14.99, according to Telsey Advisory Group (TAG), a leading equity research and ...

With President Trump warning that his tariff policy may cause the price of toys to spike, a Barbie that cost $10.49 on April 16 is now selling at Target for $14.99.

Target is making that super easy for you with a deal that's going on right now that'll let you fill your cart and save some serious cash at the same time. As of Dec. 10, spend $100 on select toys ...