These new-age customers were well-travelled and were aware of global trends. A Swiss watch brand made sense to them because it represented class and style. That’s when Titan decided to come up with ...
Newer additions include Guangzhou-based Lucky Harvey, established in 2021, and Ciga Design from Shenzhen, which was the first Chinese brand to be shortlisted for the Swiss award in 2019.
Regarding future opportunities for Swiss brands in China, Wehrli shared another observation. "Chocolate is becoming a popular gift for occasions like the Chinese New Year, Mid-Autumn Festival, ...