Starbucks Coffee Co. is running a loyalty program based on 2D bar-code coupons deployed via SMS. The coffee giant tapped digital technology provider Codilink, which specializes in mobile services ...

It's a sharp reversal of the discount strategy favored by Niccol's predecessor, Laxman Narasimhan, who touted the traffic-boosting effects of shipping out digital coupons through the Starbucks ...