The Dallas Mavericks were playing in the NBA finals just 12 months ago. Now they hope they are ready to get back. They have a ...

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Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than it generates in revenue.

Southwest becomes last major U.S. airline to set new checked bag fee 03:43. After more than 50 years, Southwest Airlines' "bags fly free" policy is finally coming to an end.

Southwest Airlines reveals bag fees and basic economy fares as it shifts away from its 'bags fly free' policy. Changes take effect May 28. Baltimore Business Journal. Select a City ...

American passengers paid $1.5 billion, United earned $1.3 billion and Delta charged $1 billion just in baggage fees over that same time. In addition to the baggage fees, later this year, Southwest ...

Starting on May 28, most passengers on Southwest flights have to pay an additional baggage fee, a change from the company’s longstanding Bags Fly Free policy.

Southwest Airlines Sets Baggage Fees Until now, it was the only major U.S. airline that allowed passengers to check two bags at no extra cost. On May 28, most passengers will start paying $35 for ...

These aren't the only changes at Southwest. The Dallas airline previously announced that it was leaving behind another Southwest tradition, the open-boarding system it has used for more than 50 years.

These aren't the only changes at Southwest. The Dallas airline previously announced that it was leaving behind another Southwest tradition, the open-boarding system it has used for more than 50 years.