Vetting a marketing or software agency doesn't have to be a daunting task. Stick to your goals, focus on ROI and you’ll be on course toward a successful outcome.

The best part about working in B2B software marketing is that there's never a shortage of new software. For marketing tech alone, the number of solutions has ballooned eightfold in the last six ...

Opal, a SaaS platform designed to automate back-office operations for agencies, today announced $1.5M in pre-seed funding. The round was led by Founders Co-o ...

These agencies have mastered the art of combining data, creativity, and cutting-edge tech to redefine what SaaS marketing success looks like in 2025. SaaS growth is no longer about spending more ...

One of the bigger media-focused agencies is LocalIQ, the data-driven marketing agency launched by publishing giant Gannett in 2018. LocalIQ offers traditional media, like print and owned- and operated ...

The firm downgraded three advertising giants after recent meetings, while other analysts said artificial intelligence could ...

Mediaocean provides widely used software for the ad industry to manage ad deals, helping marketers, ad agencies, media owners and others keep records of what they bought and sold as well as handle ...

Better Margins, Fewer Humans? Of course, when it comes to economics, software looks more enticing than services. Software gross margins average 75% vs. 40% for services, according to PwC.And the IAB ...

Viant Technology, which provides programmatic advertising software, raised $250 million by offering 10 million shares at $25, above its previously revised range of $22 to $24. The company offered ...