Brands can’t afford to simply be heard anymore; they need to resonate. The problem with large advertising agencies today lies in the model itself. The traditional agency model is outdated.
Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...
Stock analysts at StockNews.com initiated coverage on shares of Marin Software (NASDAQ:MRIN – Get Free Report) in a research note issued on Tuesday. The firm set a “hold” rating on the stock. Marin ...
Omnicom is buying Interpublic Group in a stock-for-stock deal that will create an advertising powerhouse with combined annual revenue of almost $26 billion. Shareholders of The Interpublic Group of ...
App marketing companies are specialized agencies that focus on promoting and marketing mobile apps. These companies typically offer services such as app store optimization, mobile advertising, ...
Building brand awareness, increasing site traffic and generating leads are a few of the reasons why a business might turn to a social media marketing agency for support. But they also need to lean ...