Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing ... search engine optimization (SEO) service for your business ...

The legwork doesn't have to be that hard, either. Small business owners and SEO experts shared with Insider the strategies that have helped them improve their site rankings over time and build a ...

Many small business owners view search engine optimization (SEO) as a luxury rather than a necessity. Given the pressures of day-to-day operations and tight budgets, they think of SEO as a complex ...