In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

Amazon’s Black Friday sale is underway, and these 22 fashion finds are too good to miss out on. From cozy knits to staple ...

Grab top-rated carry-ons, checked bags and luggage sets for as low as $53. Some are at their lowest price ever!

Black Friday has taken on a new meaning this year, with the highly-anticipated annual shopping event having taken over, well, ...

Adventure travel operator Intrepid Travel has swung from fighting for survival to posting its strongest sales on record ...

We have tons of behind the scenes [footage] dropping when the show does to show how blown out of proportion these claims were ...

Do Republicans and Democrats have different tastes in chocolate? Researchers explain how people avoid products they think ...

Maya Smith founded The Doux with her husband. They are raising their kids with no outside expectations and being able to help ...

On Monday, the Gibson guitar company sent a cease and desist order to 16 Creative, the owner of Trump Guitars, claiming that ...

GloRilla, Druski and Jayda Cheaves team up with Google for its 5th annual Black-Owned Friday shopping intiative.

A pair of 'exceptional' Skechers praised for its unmatched levels of comfort and flexibility are now 50% off on Amazon ...

The guitars are only the latest attempt by Trump to hawk items with his name on them, and being elected president hasn’t ...