The product marketing strategy usually starts with the core product function, according to LearnMarketing.net. The core product function is the key benefit that the product fills for consumers.

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

Differentiation marketing helps your products stand out in a crowded marketplace. It can be an important strategy to implement, especially if your products are very similar to those of your ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Product marketing is a multifaceted discipline that involves market research, competitive analysis, positioning, messaging, launch strategies, sales enablement and, yes, content.

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

How to gear your product marketing strategy to your customer life cycle: 1. Understand what they prefer, and when. A company with many products is like a house with many rooms.

Prudential Assurance Company Singapore has appointed Toni Fung, CFA, as its new chief customer and marketing officer.

Even the best products can fail to gain traction — not because they're bad, but because they're badly marketed. Discover the ...