In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Even the best products can fail to gain traction — not because they're bad, but because they're badly marketed. Discover the ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

More Resources on B2B Product Strategy. Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark on Marketing Smarts [Podcast] Three Reasons You Should Start Your ...

How to gear your product marketing strategy to your customer life cycle: 1. Understand what they prefer, and when. A company with many products is like a house with many rooms.

Familiarize yourself with marketing essentials and learn how to drive business growth. Browse Investopedia’s expert-written library to learn more.

A marketing strategy is a comprehensive plan covering the four Ps of marketing: product, price, place, and promotion, and whose goal is to reach potential customers.

Marketing campaigns don’t just happen in a vacuum — they should be part of a broad, holistic strategy that works together. Developing a marketing plan is essential to ensure consistent ...