R unning a business today means navigating a competitive landscape where effective marketing, strategic planning, and strong ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Whatever your product may be, quality assurance and control is essential, but as a company leader, you must also maintain a ...

Learn how to create a winning go-to-market strategy in 2025 with proven tactics for SEM, outbound outreach, and organic ...

Adoption of generative AI is in the nascent stages. Sales and marketing leaders who act decisively and strategically will ...

Affiliate marketing is one of the most appealing online business models. It combines low risk with high-reward potential, ...

The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol ...

Let's take a look at five key trends shaping this next wave: ...

In a bid to foster greater customer loyalty and diversify its offer, budget airline Icelandair looked to a tech solution to ...

Dr Martens has been taking action to shift its marketing focus to product rather than “storytelling” as it seeks to emerge ...

businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies until ...

Kroger’s said its chief merchandising and marketing officer Stuart Aitken is leaving the company after about four years in the role, at a time when the company is expanding its assortment of ...