An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

Prudential Assurance Company Singapore has appointed Toni Fung, CFA, as its new chief customer and marketing officer.

AI enables beauty brands—especially emerging ones—to access advanced analytics and competitive insights. Here are three opportunities.

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...

Laura Ness Owens will oversee global marketing and corporate communications. Plus dealer news from BOMAG, Manitou, Gehl, ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Even the best products can fail to gain traction — not because they're bad, but because they're badly marketed. Discover the ...

Delivering real value to customers is the key to business success. This was the central message of marketing strategist and educator Jerry Yao during Araneta City’s free seminar for its lessees held ...

Famous Innovations has named Shiv Sethuraman as its Chief Transformation Officer. With global leadership experience at Ogilvy ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a ...

Reusable water bottle and social impact brand Ocean Bottle has unveiled a new identity as it steps into its next stage of ...