One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies ...

Digital marketing has attracted much attention over the past few years, and for good reason: with more than X billion users ...

As global markets experience broad-based gains with smaller-cap indexes outperforming their larger counterparts, investors ...

The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol ...

Dr Martens has been taking action to shift its marketing focus to product rather than “storytelling” as it seeks to emerge ...