Selling a product at or below cost to lure customers in and drive other sales is an example of product-line pricing. A restaurant, for example, might offer a low-priced entrée with the purchase ...

Product Line Strategy: Five Approaches. by Allen Weiss. save. One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for ...

Rather than casting a wide net, these brands leverage highly curated U.S. retailers to establish credibility, gain trial, and ...

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite ...

A harvest strategy is a marketing and business strategy that involves a reduction or a termination of investments in a product, product line, or line of business so that the entities involved can ...

The significant expansion of the product line is expected to provide a flywheel for organic growth in coming years. Helios Technologies also welcomed NEM S.r.l to the CVT family in July 2021.

MINNEAPOLIS, Sept. 20, 2017 /PRNewswire/ -- Preventice Solutions announced today it received the 2017 Frost & Sullivan Product Line Strategy Leade ...

The Company’s product line strategy provides excellent customer value and Rapid7 continues to seek new avenues for growth. For Rapid7, this leading ...

LONDON , Dec. 19 /PRNewswire/ -- The 2008 Frost & Sullivan European Megapixel Camera Product Line Strategy of the Year Award is presented to Arecont Vision (Arecont) for its ...

Product Line Extension Strategy. One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these ...