The development of your marketing strategy does not end once the campaigns hit the market. It is an ongoing process that requires constant evaluation and adjustment to be successful.

Taking the time to market in tandem with development helps you build that launch audience and ensure that your marketing initiatives will continue growing, even beyond your launch. More Resources on ...

This strategy involves customers in the process of NPD more actively. Companies might want to involve selected groups of people in different phases of product development from idea generation to ...

A key feature of your strategy for supplier integration in product development is a design flexibility that allows you to take advantage of supplier contributions to improve your product.

Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy different new-product development ...

Marketing strategy consultancy CMG Partners today releases the results of its seventh-annual CMO’s Agenda, “Your #1 Resource for Innovation: the Customer,” a qualitative survey assessing the ...

Product development and strategy Product marketing helps to shape the product strategy by building an intimate knowledge of the target personas, their goals, needs, ...

Remember, each product is unique, and its in-store marketing strategy should be just as personalized and dynamic. Forbes Business Development Council is an invitation-only community for sales and ...

However, the way companies go about driving new product development depends very much on their structure, priorities and where marketing sits within the innovation journey. Marketing’s influence is ...

A marketing strategy is a comprehensive plan covering the four Ps of marketing: product, price, place, and promotion, and whose goal is to reach potential customers.