But when rebrands go wrong, it can be extremely costly for a business, draw plenty of ire online and, depending on the brand, ...

Umar Kamani, the founder and former CEO of PrettyLittleThing, is now targeting the U.K.' s top estate agents after launching ...

Fast fashion retailer PrettyLittleThing completely overhauled their brand with a sophisticated new look. News you can trust since 1886. Sign In. Subscribe.

PrettyLittleThing has ditched the bodycon clubwear in favour of old-money clothing inspo that shoppers say gives ‘kept woman’ vibes ...

PrettyLittleThing, famous for cheap clubwear, has received a makeover as it attempts to establish a higher-end identity. Its parent company, Boohoo, is also rebranding as Debenhams after a "fall ...

PrettyLittleThing has got a new look, chasing after the demand for so-called ‘quiet luxury’. But for Katie Rosseinsky, it’s just more evidence of the void at the heart of fast fashion ...

LOYAL shoppers after threatening to boycott PrettyLittleThing after its quietly made a huge change to its returns policy. The fast fashion retailer has slashed its returns policy in half, from 28 d… ...

PrettyLittleThing New Beginnings collection Credits: PrettyLittleThing PrettyLittleThing rebrand places customers at the heart of its new chapter. The rebrand is a “complete overhaul” of the brand ...