The Skins Game,' a longtime Black Friday golf tradition, will be resuscitated by Pro Shop and its business partners at the ...

When Andy Weitz took over as the PGA Tour’s new chief marketing and communications officer and executive vice president of investor relations in June, there was one topic he immediately wanted to ...

The PGA Tour is bringing back the ‘Skins Game’, a former made-for-television golf show that has not aired since 2008.

A modern version of The Skins Game is returning to Thanksgiving week.Pro Shop, the new golf media company led by “Full Swing” ...

A new initiative taps influencers to rethink content strategies and explores fresh ideas to reshape pro golf’s future and fan ...

By then, the PGA Tour had gone to a wraparound season with official tournaments being held right up until Thanksgiving. Pro Shop is partnering with Propagate Content to develop and produce the new ...

Two of the best players each from LIV Golf versus the PGA Tour in a televised match might remind golf fans what they're missing outside of the four majors. Rory McIlroy believes it shows they're at ...