Business Insider India5y
The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed
"I'm sure they didn't want anyone to really know." Davide Grasso, vice president of global brand marketing at Nike, told Creative Review in 2011: "'Just Do It' is still as relevant to us as a ...
Footwear News on MSN18d
Nike Made a T-Shirt Out of Saquon Barkley's Viral Reverse Hurdle Play
One of the most spectacular displays of athleticism in recent sports history is getting commemorated with a T-shirt launching ...
Warc2y
How Nike adapts ‘Just Do It’ to work across cultures
We focus on a contrast between the US and China to help explain what the codes mean at a general level. Then we look at how Nike (a characteristically US brand) has managed to align itself to UK, ...