Teams such as Liverpool, Chelsea and Tottenham have a vertical Nike swoosh instead of the traditional horizontal logo which ...

“Two logos. Two teams ... Away from the Premier League, teams in Europe have also had the Nike tick changed on their shirts. Atletico Madrid and Inter Milan have the vertical swoosh and fans ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.