Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, offering Jordan an unprecedented deal and creating the iconic Air Jordan brand.
Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing opportunity. The tagline "NBA cannot stop you" led to the rise of the shoe's ...
Nike's much-loved Air Jordan 3 is reportedly set to be released in a brand new "Starfish" colorway. The drop will be part of the global footwear brand's 2025 Jordan release lineup. Nike's Air Jordan ...
As fashion trends come and go, the Air Jordan 11 is eternal. Nike and Jordan Brand usually launch the fan-favorite sneaker once or twice a year in old-school colorways, sometimes with slight ...
Police recovered more than $300,000 in Nike Jordan shoes during a California Highway Patrol operation in Anaheim Friday morning. The agency arrested seven people while they allegedly transported ...
The online video game, developed by Epic Games, recently teamed up with Nike and Jordan Brand to give its users a new way to customize their players' outfits. This came in the form of a series of ...
Nike scored a trademark win last Thursday in a New Jersey federal case against “Air Global” sneakers that look strikingly like Air Jordan 1 sneakers, but a judge awarded the world’s largest ...