Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy different new-product development ...

Integrating your major suppliers into the new product development process can shorten development times and reduce risk. A strategy to perform such an integration effectively has to ensure ...

Having a proactive new product development strategy means you have a process in place to create a steady stream of new product ideas. You also must undertake a rigorous market-focused analytical ...

Acecook Vietnam announced its new development strategy on July 3 with the theme “Cook Happiness Through Innovation”.

New strategy for product development CIOL Bureau. 08 Aug 2006 00:00 IST Updated On 08 Aug 2006 20:57 IST ...

Remember, each product is unique, and its in-store marketing strategy should be just as personalized and dynamic. Forbes Business Development Council is an invitation-only community for sales and ...

Ongoing customer research is the key to Haulotte's new product development aimed at serving the new order of the powered access market, Maria Hadlow reports. Almost every access equipment manufacturer ...

Unlock the secrets to successful product development. Shift left and get customer Input from the ground up. They are the folks who will make or break your new product launch.

This way, only the wealthy companies can afford to use CIN in their product development process. Plus a high level of strategic flexibility is needed in the management of the company because of the ...

Discover how PepsiCo uses food trucks as “rolling innovation labs” to test bold new snack flavours with real ...