This course will provide students with an understanding of the key elements of effective new product development. Although product development is sometimes thought of as limited to the development of ...

MacCormack, Alan, W. Crandall, P. Toft, and P. Henderson. "Do You Need a New Product-Development Strategy?" Research-Technology Management 55, no. 1 (January ...

Imai, Ken-ichi, Ikujiro Nonaka, and Hirotaka Takeuchi. "Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the ...

Sustainable design, new product development and new design ideas. This is a multidisciplinary research and business innovation area at DMU. We embrace Product, Furniture and Interior Design; Textiles, ...

This course will enable students to understand the complexities involved in new innovation and technology-based product development. Through examples and exercises, students will be exposed to such ...

The way to increase your chances of coming up with good ideas is to follow the tested track to new product development success. New product development can be described as a five-stage process ...

Customers buy a product to meet a need. Information gathered from market research is used by businesses to help them identify need. A business will then aim to develop a new product that will meet ...

Find out more Apply here FutureMinds is designed to drive creativity and collaboration, taking participants from a customer problem to a validated product idea, ready to pitch and to undergo a ...

This paper explains the concept of New Product Development (NPD) – the process of bringing a new product to market – and how to ensure its success. Successful new product launches are those that ...

The marketer's perspective on the customer has changed significantly over the last decade. Brands used to gaze from above on a faceless sea of prospects; now, brands come face-to-face with customers ...

is pleased to provide an update on two successfully completed proof of concept studies in its new product development pipeline for the treatment of sexual dysfunction in men and women. One of the ...

The company notes this as a productivity enhancing project that will drastically improve the speed of longwall development work ... Challenges, New Markets Anderson laments the logistical ...