Sales teams that are not using artificial intelligence (AI) to augment their efforts are being left behind as agencies and ...

And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by 2027. The top marketing automation tools available to the market help ...

AI is leveling the playing field for small businesses, giving them easy-to-use tools to optimize their processes and scale ...

In this week’s B&T’s Best of the Best, we are taking a look at the industry’s greatest strategy minds from media agencies.

Taapsee Pannu, known for her candid demeanor and bold opinions, recently opened up about a thought-provoking lesson she ...

For The Drum’s B2B Focus, we talk to HubSpot’s Nicolas Holland about changes to search, shifting social media habits and an ...

NIQ, the world’s leading consumer intelligence company, recently launched its annual CMO Outlook report, which highlights the ...

In addition, authentic, socially-driven narratives will dominate, while the blending of entertainment and escapism will offer ...

When I was at the University of Botswana, fondly known as UBASCO, I remember a local social media platform called E-Dumela.

Retailers are employing AI chatbots to enhance customer service by helping shoppers find deals and make recommendations.